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박혜진 기자 / 기사승인 : 2019-04-05 19:01:58
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Hot trends news will cover world’s top brands which include interesting and special stories.

First, I will introduce one of the famous brands, LOUIS VITTONS.

LOUIS VITTONS is one of the most popular brands in the world which is known for it’s high reputation. People refer their bags as 3 seconds bag which is one of its product line.

Nowadays it has various styles of bags, but originally, LOUIS VITTONS manufactured suitcases. In the 19th century, there was a trend to wear a patty coat, which were underskirts for woman, they need a big and practical bag to carry these clothes. Furthermore, people used round bags when they go to traveling, but it was inconvenient to carry and store. So, LOUIS VITTONS developed square shaped suitcases for people who took ships and trains for convenience.

LOUIS VITTONS’s representative image is the MONOGRAM. In the past, LOUIS VITTONS’s bags were so popular just like these days. Many people want to copy his bags. Thus the MONOGRAM was developed as a way of protecting original bags from imitations by using LOUIS VITTONS’ name and repeated patterns.

LOUIS VITTONS’ specialty is that they created tumbler key chains which is called ‘never opened key chain’ to keep their customers items safe from the past to now. They also can make special order cases. In the past, they had a history to make a trunk that was able to change into a bed for explorers in 1869. For those days, they received an average of 450- 500 special orders including champagne cases, tennis racket cases, etcetera.

LOUIS VITTONS has various product categories for the public including travelers now. Especially, they developed suitcases as well as beauty cases, weekend bags, golf bags, tennis bags, and even pet bags.

Another specialty for LOUIS VITTON is that they designed and made the travel case for the 2018 FIFA World Cup Russia trophy to deliver and store safely. It was the third time in succession that they produced a case for the 2010 FIFA World Cup South Africa, and the 2014 FIFA World Cup Brazil. 

In addition, they are big into philanthropy. They give positive aid to Unicef to assist poor children. During a 3 year partnership, LOUIS VITTON created silver lock keys and bracelets, which about 100-200 dollars are donated per item sold.

   Burberry is the second brand I will be talking about which is a classic fashion brand from the United Kingdom.

King Edward VII(the seventh) loved Gabardine, which was an original product of BURBERRY. Thomas Burberrys was interested in smock frocks that was a fabric which were worn by famers and herdsmen. The fabric was great for keeping cool in the summer and warm in the winter, easily cleaned, and less influenced by humidity. Combined with these specialties, Thomas Burberrys developed Gabardine. Since, this fabric was waterproof, excellent for keeping warm, permeating heat, water resistant and so on. It was well known for many explores and sports fans who wanted to challenge nature. In 1893, Fridtjof Nansen (프리드쇼프 난센)who was the explorer to the Artic Circle, used Burberry Gabardine while he sailed to go there. He also received the Nobel Peace Prize.

In fact, the trench coat was initiated from “trench” that facility for protection of enemy’s attacks in war. It was officially used for waterproof clothes for the military. Burberry coats had a D ring, that was made for attaching and carrying a grenade and knife. Also, Equalette which was on the shoulder of the coat, was for hanging binoculars and a gas mask. Trench coat’s use was all for the warfare. World war II, Winston Churchill loved to wear Burberry regularly and he wore it during official events. Burberry became England’s representative brand and was registered to the Oxford dictionary.

In 1919, King George ordered Thomas Burberrys to make Burberry jackets and coats for the royal family. From that time, Burberry became a proud symbol of England. 

One of the specialties for Burberrys is that they launched, Bespoke which was a strategy for custom-made clothes. People can order colors, fabric, length, buttons and other styles according to their size and preference online. With this system, customers created their unique clothes all over the world and communicated actively with Burberry.

 The third brand is Hermes. the logo of this brand is called calash, there is a horse and a man who is wearing an equestrian uniform. The man implies a person who is waiting for customers. It implies Hermes’s philosophy and customer orientation.

The Logo came from a French painter 알프레드 드 드뢰’s(Alfred de Druex) lithograph, 르 뒤끌 아뗄 (Le duc attele) in the 19th century. It was one of the collections of Emile Maurice who was the third chairman of Hermes. Thierry Hermes produced and manufactured saddles and products for aristocrats and their horses. This was the beginning of Hermes.

Hermes had a special stitching method to make the saddles, which was a unique and detailed stitch to solidfy two leathers. They started using this saddle stitch for making saddles in the past and it was handed down until now for making bags, watch bands, ornaments, belts, and clothes including all other leather products. It has a fixed method to stitch that starts from right to left, and has precise intervals of space. This is symbolic of Hermes.

Hermes’ other symbol is that they emphasis the color orange. Orange was introduced after World war II. As a result of the war, it was hard to get dye for making goods in Europe. The Orange color was most similar with leather’s color and easy to obtain at a low price at that time. 로베르 뒤마 (LOBAIRE DUEMA ) decided to use an orange box and color even though color orange was considered as taboo.

Emile Maurice, the grandson of Thierry Hermes, launched a bag, 볼리드 that had a zipper which was the first in the world. It was innovative in the 20th century. Also, it influenced Chanel to use zippers her skirts.

There are two famous bags in Hermes. One is the Kelly bag which was created by the queen of Monaco, Grace Kelly. In 1956, Grace Kelly used one of Hermes’ bag to cover her belly when she was pregnant. People called that bag as the “Kelly bag”.

로베르 뒤마 (LOBAIRE DUEMA), he got permission to use name of Kelly for that bag from Monaco’s Royal family.

The other bag is the BIRKIN BAG. In 1984, 장 루이 뒤마 (JEAN LOUIS DUMAS) seated next to JANE BIRKIN (제인 버킨), who was a singer and actress, in the airplane. Jane Birkin dropped her belongings on the floor by mistake. At that time, 장 루이 뒤마 (JEAN LOUIS DUMAS) got an idea to make a bag for her. He named that bag the ‘Birkin bag’. And it was passed down to today.

Hermes have strong craftmanship spirit. All the products are made near France. Around 500 master craftsmen make all products for the company. One of the special ways that keep Hermes is regarded as one of the highest brands in the world is that one craftsman has the responsibility for the whole process to complete one product. They have a great system for their customers. All products have their own serial number that can recognize who made the products. If the products are damaged, the product goes to the original craftsman to repair. Also, Hermes built a school to educate craftsmen. Craftsmen have to learn over 3 years to make the Hermes’ products. When they select their ingredients, they devote themselves to choose high quality leathers to make the best bag in the world.

Last story is Chanel. Chanel is a fascinating and delicate brand for women.

 

Originally, Gabrielle Chanel run a hat store that was Chanel’s initial business. At first, they were not popular for the public. But, one famous actress wore a Chanel’s hat and it became popular to the upper class. With public interests, Chanel opened her boutique and made her first clothes which was the ‘cardigan’ for women. Chanel made brand new clothes that no designers ever created. The clothes were practical for woman that were inspired by men’s underwear and jerseys.

Also, her fashion sense and business skills devoted her success to maximize sales. 

During World war I, Chanel’s famous designs, the two and three piece suits were launched. Until these days, those style are loved by the public. Chanel pursued innovative and convenient ways to make her clothes for woman. She refused to follow general concepts for women’s clothes such as the long dress, and patty coats. Instead of that, she made simple short black dresses and wide leg pants. She always wanted to develop women’s clothes, ornaments, jewelry gracefully with a simple method.

One of her big achievements is that she created the first shoulder bag for woman in the world. This bag let the woman to use their hands freely. That was a groundbreaking event.

Gabrielle Chanel lived her life as a movie story. When she was young, she stayed at a convent during her childhood. During the stay, she was inspired by the fancy Byzantine style and it affected her to make new styles.

Chanel had a lot of adversity in her life. She worked for Nazis in world war II. For that reason she had difficulties after the war. But she tried to be an independent woman who had passion and challenges in her life.

 

 

This is the end of today's hot trends news.

[저작권자ⓒ 일요저널. 무단전재-재배포 금지]

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